Казаков про маркетинг | United States America (US)

Create: 2025-06-09 Update: 2025-06-27 12:35:49

Какие профессии ИИ уже заменяет в маркетинге и что заменит в ближайшие 6 месяцев

+ чему учиться владельцу бизнеса, чтобы не отстать

⸻

⚙️ Уже заменяет:

1. Копирайтеров низкого уровня
– тексты для постов, писем, описания товаров, заголовки.
👉 ChatGPT, Jasper, Copy.ai

2. SMM-менеджеров-исполнителей
– контент-планы, идеи для Reels, сторис, сторителлинг.
👉 ChatGPT, Opus Clip, Neural.love

3. Таргетологов без системной аналитики
– подбор аудиторий, генерация креативов, тест гипотез.
👉 Midjourney + ChatGPT + Ads Power

4. Дизайнеров по шаблонам
– баннеры, обложки, карточки товаров.
👉 Canva AI, Figma AI, Leonardo AI

5. SEO-специалистов без стратегии
– текст под семантику, генерация страниц, теги.
👉 SurferSEO + GPT

6. Junior-аналитиков
– отчёты, сводки, базовые выводы.
👉 ChatGPT + Looker Studio/Power BI

⸻

🔜 В ближайшие 6 месяцев заменит:

• Видео-монтажеров без вкуса и нарратива
• Ассистентов по ресёрчу и таблицам
• Контент-менеджеров для сайтов
• Рекламщиков без юнит-экономики
• Обычных маркетологов, работающих без систем

⸻

Что делать владельцу бизнеса:

1. Учись писать ТЗ для ИИ
→ твоя сила — в чёткости задачи
2. Разбирайся в структуре маркетинга и цифрах
→ иначе не поймешь, что автоматизировать
3. Оставь себе только стратегию и контроль
→ остальное — делегируй ИИ или тем, кто его использует
4. Освой минимум инструментов:
• ChatGPT (промптинг, систематизация)
• Midjourney/Leonardo (креативы)
• CapCut/Opus Clip (видео)
• Power BI/Looker Studio (аналитика)

⸻

🧠 Не скорость решает, а кто быстрее адаптируется.
ИИ — это не угроза, это инструмент. Твоя задача — освоить управление этим инструментом быстрее конкурентов.

Казаков про маркетинг

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Казаков про маркетинг

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Durov said on his Telegram channel today that the two and a half year blockchain and crypto project has been put to sleep. Ironically, after leaving Russia because the government wanted his encryption keys to his social media firm, Durov’s cryptocurrency idea lost steam because of a U.S. court. “The technology we created allowed for an open, free, decentralized exchange of value and ideas. TON had the potential to revolutionize how people store and transfer funds and information,” he wrote on his channel. “Unfortunately, a U.S. court stopped TON from happening.”

Какие профессии ИИ уже заменяет в маркетинге и что заменит в ближайшие 6 месяцев

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