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Create: 2024-11-21 Update: 2025-07-09 17:21:00

Ищем UA в команду

Основные требования:

1. Опыт работы:
   - Опыт на позиции Acquisition Manager или аналогичной должности в мобильной индустрии не менее 2 лет.
   - Успешный опыт работы с мобильными приложениями и играми: привлечение пользователей, оптимизация кампаний по метрикам CPI, CPA, ROAS.
   - Опыт работы с крупными рекламными платформами (Google Ads, Apple Search Ads, Facebook Ads, TikTok Ads).

2. Знания и навыки:
   - Понимание ключевых показателей эффективности (CPI, CPA, LTV, Retention rate, DAU/MAU) и умение использовать их для оптимизации кампаний.
   - Глубокие знания в области мобильного маркетинга, ASO (App Store Optimization) и мобильной аналитики.
   - Умение работать с инструментами аналитики (Google Analytics, Firebase, Adjust, AppsFlyer) для отслеживания трафика и эффективности рекламы.
   - Навыки проведения A/B тестирования креативов и рекламных стратегий для достижения лучших показателей.

3. Задачи:
   - Разработка и реализация стратегии по привлечению новых пользователей через платные рекламные каналы.
   - Анализ и оптимизация текущих рекламных кампаний с целью снижения стоимости привлечения (CPI) и повышения конверсии (CPA).
   - Работа с бюджетами рекламных кампаний и предоставление регулярной отчетности по ключевым показателям.
   - Взаимодействие с командой маркетинга, дизайна и разработчиков для создания и тестирования эффективных креативов.

#### Преимущества:
- Опыт работы с мобильными играми и понимание игровых механик.
- Успешные кейсы по увеличению ROI и снижению CPI.
- Опыт работы с международными рынками

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Ищем UA в команду

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