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Create: 2025-02-13 Update: 2025-07-05 06:46:24

От чего зависит эффект рекламного креатива

Из книги Вячеслава Дубынина «Мозг и его потребности» узнал интересную деталь про маркетинг. Эффект рекламы зависит от количества поведенческих программ ЦА, к которым обращается креатив.

Вот пример из нашего любимого IT. Простой промо-ролик сервиса доставки еды акцентирует внимание на качественных продуктах и пунктуальности.

Более «насыщенный» креатив вызывает дополнительные чувства — например, заботы о близких. Так, рекламный ролик Яндекс Go 2022 года вышел под слоганом «Продукты с доставкой для своих». Из видео следует, что сервис удовлетворит и самого заказчика, и его близких. Сообщение в ролике можно выразить формулой: скорость + качество + довольные родственники.

А какие похожие примеры знаете вы? Поделитесь в комментах креативами, которые охватывают несколько поведенческих программ 😉

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От чего зависит эффект рекламного креатива

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