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Create: 2024-12-26 Update: 2025-07-08 14:24:26

Как двухэтапное подтверждение покупки создает «полезный геморрой»

Путешествие в Германию весной 2023-го запомнилась необычным опытом при покупке билетов. В странах ЕС масса возможностей посетить выступления любимых музыкантов. Грех не воспользоваться.

Решил купить билет на концерт группы The National с помощью сервиса Ticketmaster. Карту иностранного банка я тогда ещё не завел. Попросил помочь одноклассницу Машу, живущую в Германии.

С первого раза приобрести билеты, увы, не удалось. Понадобились реквизиты карты одноклассницы, затем код из SMS. Процесс казался привычным: данные Маша мне переслала в телеге. Но тут внезапно столкнулся со вторым слоем защиты. Сервис попросил назвать последний платеж с карты. Предлагалось шесть(!) вариантов.

Всю процедуру надо провернуть за ограниченное время — минут за пять. Пришлось задать Маше уточняющий вопрос про предыдущий платеж. Пока ждал ответа, время истекло. Так что билеты купил только со второй попытки.

Посмотрел на ситуацию с двух сторон: удобства и безопасности. Второй контур защиты затягивает процесс, зато дает почувствовать защищенность. Пришел к выводу, что ради безопасности платежей геморрой можно и потерпеть.

К слову, на концерт The National я так и не попал. Зато приобрел интересный покупательский опыт ценой в 200 баксов 😁

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Как двухэтапное подтверждение покупки создает «полезный геморрой»

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