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Create: 2025-05-14 Update: 2025-07-08 07:34:18

Нездоровая жадность. Whoop спровоцировал скандал из-за платных обновлений

Производитель фитнес-трекера Whoop внезапно потребовал деньги за апгрейд на модель 5.0 у всех пользователей, несмотря на публично объявленное обещание бесплатных обновлений для всех своих подписчиков.

Волна негодования в коммьюнити моментально вынудила компанию пересмотреть решение: бесплатный апгрейд возможен для пользователей с подпиской более 12 месяцев.

Не совсем понятно, на что рассчитывала компания, ключевое конкурентное преимущество которой было бесплатное обновление устройств для своих подписчиков. Даже оперативная обратная связь и отмена неуклюжих нововведений в политике распространения продукта не гарантирует полного восстановления лояльности аудитории к бренду.

Whoop-с.

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Secure video calling is in high demand. As an alternative to Zoom, many people are using end-to-end encrypted apps such as WhatsApp, FaceTime or Signal to speak to friends and family face-to-face since coronavirus lockdowns started to take place across the world. There’s another option—secure communications app Telegram just added video calling to its feature set, available on both iOS and Android. The new feature is also super secure—like Signal and WhatsApp and unlike Zoom (yet), video calls will be end-to-end encrypted.

Нездоровая жадность. Whoop спровоцировал скандал из-за платных обновлений

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