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🧱 Почему минимально жизнеспособного продукта уже недостаточно в 2025 году

В мире стартапов назревает сдвиг: классический подход Minimum Viable Product (MVP) больше не гарантирует успеха. Если раньше пользователи были готовы мириться с сырыми прототипами, которые "просто работали", то в 2025 году планка качества поднялась так высоко, что одной лишь функциональности уже недостаточно. Здесь на сцену выходит концепция Minimum Lovable Product (MLP). Разберёмся, почему MVP теряет актуальность, чем отличается MLP и как компаниям адаптироваться, чтобы завоёвывать сердца пользователей в 2025 году.

LinkedIn: Эмиль Мубараков, Senior Product Manager - T-Bank

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🧱 Почему минимально жизнеспособного продукта уже недостаточно в 2025 году

В мире стартапов назревает сдвиг: классический подход Minimum Viable Product (MVP) больше не гарантирует успеха. Если раньше пользователи были готовы мириться с сырыми прототипами, которые "просто работали", то в 2025 году планка качества поднялась так высоко, что одной лишь функциональности уже недостаточно. Здесь на сцену выходит концепция Minimum Lovable Product (MLP). Разберёмся, почему MVP теряет актуальность, чем отличается MLP и как компаниям адаптироваться, чтобы завоёвывать сердца пользователей в 2025 году.

LinkedIn: Эмиль Мубараков, Senior Product Manager - T-Bank

📖 Читать статью (~5 минут)
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🧱 Почему минимально жизнеспособного продукта уже недостаточно в 2025 году

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