Create: 2025-01-16 Update: 2025-07-04 11:51:55

Гигантская статья с разбором причин, почему у Bloomberg получилось стать незаменимым для финансовых профессионалов всего мира.

Подобные статьи выходят довольно часто (наравне со статьями формата "Компания X станет "убийцей" Блумберг"), но я впервые вижу настолько подробный анализ. Если попытаться суммировать все в одном предложении, то Блумберг был первым (или одним из первых) на ниве предоставления финансовой информации участникам рынка в удобной форме, и за 40 с лишним лет с момента появления сумел отполировать свое предложение до того, что value Терминала и многочисленной информации, к которой он дает доступ, стали для покупателей гораздо ценнее, чем немалая стоимость подписки на Блумберг.

Статья вряд ли будет интересна финансистам, а вот маркетологам и тем, кто планирует запустить свой бизнес, должно понравиться.

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Bloomberg’s 7 Powers & Why the Terminal dominates financial markets

The definitive guide to why no one has killed the Bloomberg Terminal, yet.

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Гигантская статья с разбором причин

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