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Create: 2025-04-23 Update: 2025-07-01 19:47:30

Россияне уменьшили покупки ювелирных изделий на 26%

Спрос на ювелирные украшения сократился на 26% в начале года по сравнению с аналогичным периодом 2024 г., сообщает РБК со ссылкой на сервис моментальной оплаты T-Pay.

Объем покупок при этом снизился на 7% за аналогичный период. Однако средний чек стал больше на 25% год к году. Количество транзакций в онлайн-сегменте к первому кварталу 2024 г. снизилось на 50%, в офлайне — на 17%.

Большую часть покупок россияне совершали именно в рознице на протяжении последних двух лет. Уменьшение динамики продаж может быть связано в том числе с подорожанием драгоценных металлов и украшений в целом. Так, средний чек на ювелирные изделия вырос год к году с 6,8 тыс. до 8,5 тыс. руб. в первом квартале 2025 г.

Среди офлайн-покупателей преобладали женщины (57%), на мужчин приходилось 43%. Наибольшее число покупок ювелирных изделий пришлось на Москву (17%), Московскую область (10%), Санкт-Петербург (7%), Краснодарский край (5%) и Свердловскую область (4%) в 2024 г.

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Россияне уменьшили покупки ювелирных изделий на 26%

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