ИТ-комитет Госдумы | United States America (US)

Create: 2025-06-26 Update: 2025-07-04 04:24:56

По оценке Роскомнадзора, общий объём рынка инфлюенс-маркетинга и интернет-рекламы уже превысил 1 триллион рублей. Но пока что значительная часть этих денег уходит в никуда — мимо отчетности, мимо налогов, мимо закона. Особенно в Telegram.

Нативные интеграции, бартер, прямые сделки между каналами и рекламодателями — всё это на виду, но формально — вне регулирования. Кто платит? Сколько? За что? Ответов нет. А значит — нет ни контроля, ни ответственности. В результате Telegram – это платформа с огромными бюджетами, где продвижение оформляется как "мнение" или "личная рекомендация", а не как реклама.

Но продвижение — это и есть реклама. Неважно, платишь ты напрямую или через агентство, договариваешься о бартере или делаешь "интеграцию" за услуги — если ты продвигаешь товар, услугу, бренд, ты обязан подчиняться общим правилам: маркировка, регистрация, прозрачность.

Мы должны наводить порядок. Инфлюенсеры, Telegram-каналы, рекламодатели — все участники рынка должны работать по единым правилам. Это не вопрос зарегулированности — это вопрос справедливости, экономики и здравого смысла.

Настало время закрыть «серую зону». И мы обязательно займемся проработкой этого вопроса в Госдуме.

ИТ-комитет Госдумы

Forwarded from Немкин

TACC

РКН: рынок инфлюенс-маркетинга остается недостаточно прозрачной зоной

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As a frequent Telegram user, you may want to keep some of your messages hidden from view without permanently deleting them. You can do that quite easily if you’re worried someone may accidentally catch a glimpse of your screen while you’re on Telegram, possibly seeing messages they aren’t supposed to. Here’s how to safely tuck them away.

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