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Apple 在資本支出方面採用一種混合方式，在內部開展工作，並與某些外部合作夥伴開展業務，資本支出將出現在他們各自的業務中。並說他們逐年增加在AI的投資。

$AAPL Q2營收年增5%至857億優於預期的844億，毛利率46.3%，淨利年增7.8%至214億，EPS $1.4 優於預期$1.35。

#iPhone 銷售額年減1%優於預期，公司預計即將推出的 AI功能 Apple Intelligence 將給客戶換新手機提供新的理由，預計要到 10 月才會向英語系市場客戶發布。

#服務營收 年增+14.1%至242億優於預期，付費訂閱的帳戶雙位數成長。

競爭激烈的 #大中華區 年減收窄至-6.5%至147億，仍低於市場預期的152億，但庫克說去除掉匯率只跌3%。活躍的裝置量仍創新高。 $AAPL 預計24Q3整體銷售成長低個位數%，服務收入以雙位數速度成長。

🍎 iPhone：營收年減-1%至392億 > 預期389億
🍎 服務：營收+14.1%至 242億 > 預期 240億
🍎 Mac：營收+2.5%至70億 = 預期 70 億
🍎iPad：營收-23.7% 至71.6億 > 預期 66億
🍎 穿戴設備與其他：營收-2.3%至80億 > 預期78億

IEObserve 國際經濟觀察
Apple 在資本支出方面採用一種混合方式，在內部開展工作，並與某些外部合作夥伴開展業務，資本支出將出現在他們各自的業務中。並說他們逐年增加在AI的投資。

$AAPL Q2營收年增5%至857億優於預期的844億，毛利率46.3%，淨利年增7.8%至214億，EPS $1.4 優於預期$1.35。

#iPhone 銷售額年減1%優於預期，公司預計即將推出的 AI功能 Apple Intelligence 將給客戶換新手機提供新的理由，預計要到 10 月才會向英語系市場客戶發布。

#服務營收 年增+14.1%至242億優於預期，付費訂閱的帳戶雙位數成長。

競爭激烈的 #大中華區 年減收窄至-6.5%至147億，仍低於市場預期的152億，但庫克說去除掉匯率只跌3%。活躍的裝置量仍創新高。 $AAPL 預計24Q3整體銷售成長低個位數%，服務收入以雙位數速度成長。

🍎 iPhone：營收年減-1%至392億 > 預期389億
🍎 服務：營收+14.1%至 242億 > 預期 240億
🍎 Mac：營收+2.5%至70億 = 預期 70 億
🍎iPad：營收-23.7% 至71.6億 > 預期 66億
🍎 穿戴設備與其他：營收-2.3%至80億 > 預期78億
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Pinterest (PINS) Stock Sinks As Market Gains

Pinterest (PINS) closed at $71.75 in the latest trading session, marking a -0.18% move from the prior day. This change lagged the S&P 500's daily gain of 0.1%. Meanwhile, the Dow gained 0.9%, and the Nasdaq, a tech-heavy index, lost 0.59%. Heading into today, shares of the digital pinboard and shopping tool company had lost 17.41% over the past month, lagging the Computer and Technology sector's loss of 5.38% and the S&P 500's gain of 0.71% in that time. Investors will be hoping for strength from PINS as it approaches its next earnings release. The company is expected to report EPS of $0.07, up 170% from the prior-year quarter. Our most recent consensus estimate is calling for quarterly revenue of $467.87 million, up 72.05% from the year-ago period.

Apple 在資本支出方面採用一種混合方式，在內部開展工作，並與某些外部合作夥伴開展業務，資本支出將出現在他們各自的業務中。並說他們逐年增加在AI的投資。

IEObserve 國際經濟觀察 TG
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