GameDev Reports - by Dmitriy Byshonkov | United States America (US)

Create: 2025-03-18 Update: 2025-07-08 10:34:28

Newzoo & Carry1st: Африканский игровой рынок растёт в 6 раз быстрее мирового

▫️Согласно исследованию компаний, объём африканского рынка в 2024 году достиг отметки в $1,8 миллиарда. Это на 12,4% больше, чем в прошлом году. Средние цифры роста по миру - 2,1% YoY. Разница в 6 раз.

▫️Общее количество игроков в Африке в 2024 году достигло 349 миллионов. Большая часть из них играет на мобильных устройствах (304 миллиона). В 2024 году цифра выросла на 32 миллиона (рост аудитории на 10% YoY).

▫️На мобильные игры приходится порядка 90% всего объёма выручки в регионе - $1,6 миллиарда.

▫️Египет ($368 миллионов), Нигерия ($300 миллионов) и Южная Африка ($278 миллионов) - крупнейшие рынки в регионе.

▫️Эритрея и Нигер - самые быстрорастущие страны по выручке в регионе.

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GameDev Reports - by Dmitriy Byshonkov

Carry1St

Africa’s Gaming Market Reaches $1.8bn; Sixfold Growth vs. ROW Driven by 32mn New Gamers in 2024

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GameDev Reports - by Dmitriy Byshonkov

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Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions and more.

Newzoo & Carry1st: Африканский игровой рынок растёт в 6 раз быстрее мирового

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