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Luckin Coffee откроет кофейни в США

Крупнейшая в Китае сеть кофеен Luckin Coffee 30 июня откроет первые два магазина в Нью-Йорке.

Аналитики отмечают, что в США более высокие операционные расходы и жесткая конкуренция. Здесь действует более 500 брендов кофейных сетей. В связи с этим Luckin, возможно, не сможет повторить свою стратегию низких цен, используемую в КНР. Роль в развитии бренда также может сыграть политическая нестабильность.

Открытие магазинов за рубежом планировалось еще в 2020 году, однако было отложено из-за финансового скандала и пандемии. Пока за рубежом компания владеет магазинами только в Сингапуре и Малайзии, но планирует дальнейшее развитие в Юго-Восточной Азии.

❤️ Новости Китая | ЭКД

Новости Китая | ЭКД ✔
Luckin Coffee откроет кофейни в США

Крупнейшая в Китае сеть кофеен Luckin Coffee 30 июня откроет первые два магазина в Нью-Йорке.

Аналитики отмечают, что в США более высокие операционные расходы и жесткая конкуренция. Здесь действует более 500 брендов кофейных сетей. В связи с этим Luckin, возможно, не сможет повторить свою стратегию низких цен, используемую в КНР. Роль в развитии бренда также может сыграть политическая нестабильность.

Открытие магазинов за рубежом планировалось еще в 2020 году, однако было отложено из-за финансового скандала и пандемии. Пока за рубежом компания владеет магазинами только в Сингапуре и Малайзии, но планирует дальнейшее развитие в Юго-Восточной Азии.

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Luckin Coffee откроет кофейни в США

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