Новости Китая | ЭКД | United States America (US)

Create: 2025-06-19 Update: 2025-07-06 23:51:42

Китай заморозил закупки контента у ВГТРК

Об этом сообщает «Коммерсант» со ссылкой на доклад о деятельности медиахолдинга «Всероссийская государственная телевизионная и радиовещательная компания» по итогам 2024 года.

До пандемии Китай был одним из активных покупателей контента. В компании связывают заморозку с изменением структуры рынка, который сейчас рассчитан только на локальный контент, а также с процедурами цензурирования иностранных продуктов.

По словам одного из представителей киноиндустрии, Китай приостановил лицензирование проектов ВГТРК в связи с санкционными рисками. Страна очень осторожно относилась ко всем проектам с россиянами, исключением стал совместный фильм «Красный шелк», отмечает эксперт.

Из-за санкций большая часть Европы остается для холдинга закрытой, отменяются показы уже проданного контента в Японии и Южной Корее. Международная дистрибуция в Казахстан сократилась из-за увеличения вещания на казахском языке.

В Латинской Америке контент ВГТРК представлен в крупнейших онлайн-кинотеатрах, а продажи в Беларусь и Грузию увеличились.

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Китай заморозил закупки контента у ВГТРК

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