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Porsche снизила цены в Китае до 30%

Цены на Cayenne 2025 года и Panamera 2024 года были снижены более чем на 30%: до 900 тыс. и 1 млн юаней ($140 тыс.) соответственно. Также Porsche предлагает скидку 20% на новейшую версию Cayenne, которая была выпущена в мае.

По словам представителей дилерских центров, скидки не являются нормой и закончатся, когда будут распроданы запасы.

Продажи Porsche в Китае снижались три года подряд после пика в 2021 году. В первом квартале 2025 года падение составило 42%, до 9,5 тыс. машин. Компания сокращает расходы на персонал, административные траты, командировки и обучение.

Porsche также планирует постепенно сократить сеть продаж. Ожидается, что к 2027 году в Китае останется 100 магазинов. На начало 2025 года их было 140.

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Porsche снизила цены в Китае до 30%

Цены на Cayenne 2025 года и Panamera 2024 года были снижены более чем на 30%: до 900 тыс. и 1 млн юаней ($140 тыс.) соответственно. Также Porsche предлагает скидку 20% на новейшую версию Cayenne, которая была выпущена в мае.

По словам представителей дилерских центров, скидки не являются нормой и закончатся, когда будут распроданы запасы.

Продажи Porsche в Китае снижались три года подряд после пика в 2021 году. В первом квартале 2025 года падение составило 42%, до 9,5 тыс. машин. Компания сокращает расходы на персонал, административные траты, командировки и обучение.

Porsche также планирует постепенно сократить сеть продаж. Ожидается, что к 2027 году в Китае останется 100 магазинов. На начало 2025 года их было 140.

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Porsche снизила цены в Китае до 30%

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