Как там поживает игровой трафик? 👾 @ML Advertising

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Create: 2025-05-07 Update: 2025-07-07 01:41:38

Как там поживает игровой трафик? 👾

Я помню, были в детстве бесплатные треш-игры, сделанные под Adobe Flash, монетизирующиеся исключительно рекламой. С приходом iPhone и inApp покупок в AppStore в 2009, Flash канул в небытие, и настала пора мобильных free-to-play игр.

Сегодня браузерные Web-игры возвращаются.

Чем это вызвано?
- Flash был заменен на HTML5 стандарт
- Выход за пределы App Store и Google Play. Разработчики получают доступ к игрокам напрямую через аггрегаторы Poki и Itch.io, минуя Apple, Google
- Графические карты WebGPU и новый стандарт делают браузерки мощнее и приближают их к уровню консолей. Всякие топовые free-to-play игры вполне могут быть портированы.
- Рост рекламы и монетизации. Web-игры привлекают рекламодателей, а модели подписки и внутриигровых покупок становятся удобнее.

Если тренд продолжится, браузерные игры могут стать реальной альтернативой мобильным приложениям, а разработчики — более независимыми от экосистем Apple и Google.

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Naavik

Web Gaming Strikes Back

In the web gaming era of the 2000s, firms like Miniclip developed their own arcade-style games and published them on their eponymous platformCarson Taylor

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Как там поживает игровой трафик? 👾