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Create: 2025-06-23 Update: 2025-07-06 08:26:16

Как бизнесу попасть в ответы нейросетей: GEO — новый стандарт диджитала

GEO (Generative Engine Optimization) — это оптимизация контента под нейросети, которые работают не с ключевыми словами, а со смысловыми ядрами. ИИ игнорирует плохо структурированный, маркетинговый или устаревший контент, отдавая предпочтение достоверным, авторитетным, логичным и мультимодальным источникам.

Что делать:
🔵Проведите аудит цифрового следа: проверьте, как бренд представлен в ответах нейросетей, устраните расхождения в данных на сайте, в соцсетях и каталогах.
🔵Структурируйте и обновляйте контент: используйте четкие заголовки, списки, формат вопрос-ответ, регулярно обновляйте материалы. Это помогает ИИ правильно интерпретировать ваш контент.
🔵Развивайте медийность и репутацию: публикуйтесь в авторитетных СМИ, ведите экспертные блоги, собирайте отзывы и участвуйте в профессиональных сообществах.
🔵Делайте контент мультимодальным: добавляйте транскрипты к видео, alt-тексты к изображениям, описания к инфографике — это повышает видимость для ИИ.
🔵Используйте разметку и семантику: schema.org, JSON-LD, SKOS, Markdown — всё это помогает алгоритмам лучше понимать структуру и смысл контента.

GEO — это эволюция SEO. Уже миллионы пользователей получают готовые ответы от нейросетей, а не просто список ссылок, как в поиске браузера. Так что — пора оптимизироваться.

ИИ и роботы в стройке

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Как бизнесу попасть в ответы нейросетей: GEO — новый стандарт диджитала

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