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Create: 2025-03-19 Update: 2025-07-07 05:40:48

Как сделать так, чтобы пользователям не хотелось отключать пуши из вашего приложения, а продуктовые метрики при этом росли?

Дарья Никанорова в своём докладе «Less is more: как уменьшить отправку пушей и вырастить DAU» на AiConf 2024 поделилась трудностями работы с рассылками, про сложность оценки изменений и тем, как перейти от наивного подхода к более продвинутому. Рассказала про то, как получилось преодолеть эти челленджи в Одноклассниках и улучшить бизнес-метрики.

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Как сделать так

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