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Create: 2024-11-17 Update: 2025-07-08 10:11:55

Coca-Cola перезапустила новогодний ролик с помощью ИИ

Прорывной в плане генерации видео 2024-й неизбежно завершается новогодними ИИ-роликами, которые уже действительно могут выглядеть достойно и качественно.

Но многие в комментах под этим видео недовольны — и дело вовсе не в ИИ: компания зачем-то стала перезагружать ностальгический ролик.

Перезагружать такое КАК УГОДНО — автоматический провал.

В общем, Кока-Коле спасибо конечно за попытки в эксперименты, но так дёшево фокусировать на ИИ негатив общественности наверно все же не стоит.

Делайте новые отдельные ролики, используя все преимущества ИИ (в кадре же можно показать вообще все что угодно, а не только едущие грузовики и улыбающихся людей), да и музыку тоже создавайте с помощью нейронок — для целостности эксперимента.

А к нестареющей классике лучше не притрагиваться)

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Coca-Cola перезапустила новогодний ролик с помощью ИИ

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