Segeda про маркетинг, SMM та Instagram | United States America (US)

Create: 2025-03-10 Update: 2025-06-28 23:56:58

🖤 Як гарно monobank працює над власним брендом роботодавця через співробітників-амбасадорів. Ідея на поверхні, всі це роблять, але в одиниць виходить справді трушно.

Коротко про суть: прадакт-овнерка monobank Vladа Podkuyko активно веде лінкедін, де пише про різні робочі штуки. От на цьому скріні, наприклад, про валентинки в Slack. Або ж раніше я закидала сюди її пост про смішні надписи на дверях в офісі. І між усім цим є пости в стилі "Отакі вакансії зараз відкриті в monobank".

Така комунікація вибудовує довіру до бренду як адекватного роботодавця. Зокрема й тому, що не сам monobank кричить "ми такі класнєнькі, йдіть до нас працювати", а це комунікують співробітники, з якими про це домовились :)

Segeda про маркетинг, SMM та Instagram

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Segeda про маркетинг, SMM та Instagram

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🖤 Як гарно monobank працює над власним брендом роботодавця через співробітників-амбасадорів. Ідея на поверхні

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