Data Insight . Цифры E-commerce | United States America (US)

Create: 2025-05-22 Update: 2025-07-07 22:25:17

Интернет-торговля в России 2025

2024: факт vs прогноз

Год назад Data Insight прогнозировали заметное снижение темпов роста рынка eCommerce по сравнению с 2023 годом – и этот прогноз в целом оправдался.

Мы ожидали, что после 4 лет подряд роста количества онлайнзаказов более чем на 60% в год, в 2024 году рост замедлится до +43% - фактический результат оказался на 2 п.п. выше (+45%)

Стабилизация среднего чека происходит несколько быстрее, чем ожидалось, и благодаря этому рост объема рынка (в рублях) оказался на 3 п.п. выше прогноза (+39% против ожидавшихся +36%)

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Data Insight . Цифры E-commerce

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Data Insight . Цифры E-commerce

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Интернет-торговля в России 2025

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