BotValley - разработка ботов | United States America (US)

Create: 2021-06-10 Update: 2025-07-03 02:25:17

👻 Одушевляйте ботов.

Вспомните такие компании, как Мистер Пропер, M&Ms, Монобанк. Что их всех объединяет? Правильно - узнаваемые рекламные персонажи! Этот прием в маркетинге называется рекламный антропоморфизм, он вызывает положительные эмоции и повышает узнаваемость бренда.

Если этот метод работает во многих бизнесах, почему бы не использовать его в Telegram ботах? Тем более каждый бот - это «помощник», отдельная сущность, которую так и хочется одушевить. Сегодня расскажем, как этого добиться!

1. Придумайте боту имя, которое легко запоминается и пишется, например: AleksoBot, ShipRobot, FleepBot.

2. Создайте персонажа. В идеале - нарисовать его в разных ситуациях и эмоциях, а как минимум - на логотип.

3. Обращайтесь к пользователю от первого лица по-дружески на «ты», без воды и сухих шаблонных фраз.

4. Симулируйте человека. Например, иногда отправляйте действие «печатает..», ставьте задержки между сообщениями. Главное - не переборщить.

По секрету, сейчас мы готовим для вас нового бота, в котором стараемся следовать всем описанным правилам!

Остались вопросы? Или есть идея?
Обращайся - @lvadislav, @justdii

BotValley - разработка ботов

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👻 Одушевляйте ботов.

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